App Store launch checklist for first-time founders
Get the non-code launch work right before your first submission.
Launch is a system
The store submission is only one step. Founders also need developer accounts, bundle identifiers, privacy disclosures, screenshots, icons, support URLs, review notes, analytics, crash monitoring, and a rollback plan.
Prepare before the build is done
The fastest launches happen when store metadata and operational basics are ready before the final binary. Waiting until the end turns launch week into account recovery, asset resizing, and privacy-policy scrambling.
Minimum launch checklist
Treat these as launch blockers, not polish.
- Apple Developer and Google Play Console accounts.
- App name, subtitle, description, keywords, categories, support URL, privacy policy.
- Screenshots and icon assets for required device sizes.
- Analytics, crash reporting, and release monitoring.
- Clear reviewer notes, demo credentials, and test data if needed.
Why the packet exists
Saint Marlo Labs packages this sequence so founders do not have to stitch together scattered documentation while they are trying to ship.
Founder FAQ
What do I need before submitting to the App Store?
You need a developer account, app metadata, screenshots, icon, privacy policy, support URL, signed build, and review notes where relevant.
Can a first app pass review on the first try?
Yes, if account setup, privacy disclosures, assets, permissions, and reviewer instructions are prepared carefully.
Does Saint Marlo Labs help with App Store launches?
Yes. The App Store Launch Packet covers account setup, assets, submission order, rejection-proofing, and operational launch basics.